Advertising
Demand, delivery and yield on inventory we own.
We monetise our own inventory. That means we control the placements, the measurement and the reporting, and we can be specific about what a campaign actually did.
- Demand
- Programmatic and direct
- Yield
- Managed per placement
- Measurement
- First party
- Counterparties
- Not published
Capability
What we do with the inventory.
Programmatic monetisation
Inventory across the portfolio monetised through programmatic demand, with placement, format and floor managed per property.
Direct relationships
Direct commercial relationships with advertising counterparties alongside programmatic demand. We do not publish counterparty names.
Yield optimisation
Yield managed against measured performance: effective CPM by geography, device and placement, tested rather than assumed.
Campaign delivery
Campaigns delivered against agreed volumes and quality criteria, measured against our own first-party record.
Traffic acquisition
We buy audiences from traffic partners and evaluate every source on realised return, not on delivered click counts alone.
Inventory analysis
Performance broken down by country tier, device class and placement, so pricing decisions rest on evidence.
Commercial reporting
One record, two directions.
Supply and demand are measured on the same first-party event record.
A session bought from a traffic partner and the advertising activity it later produced are joined in one place. That is what makes return on a specific source, geography or device something we can state rather than estimate.
Traffic partners see their own side of that record in near real time. Advertising counterparties receive delivery reporting against agreed terms. Neither sees the other’s commercial position.
Reported per campaign
The dimensions campaign reporting covers. Bar lengths illustrate the dimension set and are not measurements.